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Dieter Rams

Dieter Rams Biography
Dieter Rams – Born 1932
Dieter Rams is a German industrial designer who worked chiefly for the consumer products company Braun, where he was head of design from 1961 until 1995.As a child Rams was influenced by his grandfather, a carpenter, and later he studied architecture at the Werkkunstschule Wiesbaden. He worked for the architect Otto Apel before he was recruited by Braun in 1955.Rams is famous for his ten commandments of design, among them that “good design is self-explanatory, [saving] you the long, tedious perusal of the operating manual,” and that “good design is as little design as possible.” He was a proponent of environmentally-friendly design, believing consumers and designers could contribute to a stable environment by creating better-made products that lasted longer so they wouldn’t be replaced as often.His designs for Braun were a departure from the heavy, wooden designs that dominated the design landscape at the time. His famous SK record player, which he designed with Hans Gugelot, had a white console and was dubbed “Snow White’s coffin.” Rams’ designs are speculated to have had a major influence on Apple product designer Jonathan Ive — some 21st century Apple products bear a striking resemblance to products Rams designed for Braun in the 1960s.Rams also designed the highly-coveted Vitsoe 606 Universal Shelving System in 1960. The modular shelving units is known for its clean lines, user-friendly installation and, above all, its functionality.

Many Rams’ designs are showcased at MoMA in New York.

Written for lushpad by Katherine Raz.

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  • Nico: The kitchen and audio gifts really inspire me, as Christmas is coming :). Thank you.
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  • Jan OConnell: Hard crowd to please...If he didn't use his name, would you still be making such hard comments? He's been drawing for a long time and his major in college was architecture. So hobby, no...second career yes. He has excellent taste in furniture and the homes he's designed. He's been into design since moving to LA and has spent most of his time in antique/vintage stores around the world. He has taste, I personally love the dining and cocktail tables...are they a play on another design, maybe...as artists, we all take from other designs. It's human and it's how we evolve as artists to become better artists.
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  • Linda Fougerousse: I like the tables, however, I agree I've seen the spring table in several collections already. Not lovin the bed. There is a reason they're showing it undressed!
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  • iris fingerhut: having good taste does not mean you are a designer. we have seen so many celebs turn to design as a way of expanding their "brand". macy's star line-up has made this practice legit. the donald trump collection? please... i find this furniture derivative on the whole and some things in particular, bad design. the bed, especially. that extension at the foot of the bed is a real knee slammer!. i guess being a wealthy,handsome, talented actor, father of 6, philanthropist is not quite enough to keep brad busy... i find this whole trend a terrible one. do what you do best, and leave it to designers to design. if it weren't for the name recognition and celebrity, most of these "collections" would never see the light of day.
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  • Brooke Richards: Hey, if Brad Pitt wants to try his hand at something new, he should go for it. Why not, there will always be purists, nay-sayers & critic's. The chair, in a sunny corner sitting with my back in the curve of the back & the arm, my legs thrown over the front of the opposite arm, feet dangling, reading a good book! By the way, see the resemblence to Batman's mask anyone? The tub, yep clearly the man knows bathtime playtime. Enough said! The side table, love it too. Looks like the physical expression of the motion of Samantha's wand on 'BeWitched'. The bed, cool, angular metal, smooth wood curves, platform beds aren't for everyone. Just give me the wild legged polished wood table/bench. What a lot of fun, the surprises in life, life does have it's crazy sharp turns......
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